Lumiere Brothers first film lasted just one minute. Even if the reason wes the technical limitation, they somehow proved that a little can mean a lot.
The idea of one-minutes film festival was born after a reflection on the nature of media and the audiovisual culture. We are daily bombarded with dozens of condensed content. What matters is the title, the lead, the attractive form, if something will attract the attention of the viewer/consumer. What if you could turn around and follow “less is more”? Therefore, we give the participants one minute to tell us something original which will remain in us more than just a one minute time projection.